FuentesManila was founded in 1990 by Edd Fuentes, President & CEO, who had a prolific career in advertising before embarking on a career in public relations.

Fuentes worked at J. Walter Thompson, then the biggest advertising agency in the Philippines, for almost 10 years as a copywriter, moving up to being Associate Creative Director for the Unilever Division.

He was able to establish a strong creative reputation in the industry, having written and produced a number of award-winning advertising campaigns.

Edd Fuentes was Chairman of the International Public Relations Association (IPRA) Philippine Chapter and IPRA Council Member (2009-2011).